Video Production Services
how can video grow your business?
Put simply, Lantern Light Media helps businesses and brands like yours grow by providing quality photo and video content that demonstrates to your clients why you and your business can be trusted. It’s the same thing that any great relationship is built on, personal or otherwise. Especially in these uncertain times, reliably meeting clearly defined expectations is more important than ever before; and that’s precisely what video can do for you.
Building trust with video
Seeing is believing. Potential clients are looking for windows into your business. They’re searching for clues that transforms their uncertainty into confidence that you can help them solve their problem, whatever that problem might be. Time and time again, video has proven to be an extremely effective communication tool that can help take the lid off of any organization. It fast-tracks the trust-building process, and grabs the attention quite unlike anything else. One needs only to look at the explosion of TikTok, Instagram Reels, and YouTube Shorts to see that the future of communication trends is to-the-point video production.
However, it’s not enough to pull together nice-looking visuals and a snappy music track to be an effective communicator. If improperly executed, the truth can get lost, the audience may get bored, or the message can be misconstrued entirely; luckily, there’s a trick to keeping communication right on track.
A good video looks professional - a great video is one that tells a story.
Storytelling has unquestionably been humanity’s oldest and most effective communication tool. From Ted Talks with millions of views, to a colleague’s personal anecdote about why they’ll never mistake wasabi for guacamole ever again; spinning a good yarn is just the way we like to share and consume information.
Stories are everywhere, whether we realize it or not. A client testimonial is a story; it’s one that shares their experience about a business. Even a product or service overview is a story; one that shows a potential customer how it can help them solve a problem, or who they can become with your product in their hands. Lantern Light Media’s job is to help you decide what kind of story suits your needs best, and then realize that story with effective video.
Trust is essential.
Effectively communicating and meeting clearly defined expectations is the bedrock on which trust can be built; video can help do just that.
clientele
We’re extremely grateful for our former and current clients, and their decision to trust us with their brands.
